Disturbing Ads in Mobile Games: A Warning for Players and Parents
Ever seen an ad on social media that made you feel uncomfortable? It’s not just about products anymore. Some mobile games are using shocking themes in their ads to grab attention. Recently, match-3 puzzle games like “Project Makeover” and “Gossip Harbor” have been criticized for their ads. These ads often show women being mistreated or men being abusive, which is not okay!
What’s in the Ads?
In one ad for “Project Makeover,” a woman is tricked into a makeover using her father’s ashes! She ends up crying uncontrollably[1]. Another ad for “Gossip Harbor” shows a man being mean to his family. The viewer is asked if the woman should “Leave” or “Endure”[1]. These stories are very different from the actual game, which is just about matching items in a puzzle.
Why People Are Upset
People are upset because these ads show harmful ideas about women and families. They think these ads could make people think it’s okay to treat others badly. In the UK, there are rules to stop ads from showing harmful gender stereotypes[1]. Some ads seem to be breaking these rules.
What the Game Makers Say
Some game makers have taken down the bad ads and said sorry. Microfun, who made “Gossip Harbor,” admitted they made a mistake[1]. But not all game makers have apologized. Nanobit, who made “Hollywood Story,” said their ads are just fun and not harmful, even though some people are worried[1].
This Isn’t the First Time
This isn’t the first time games have been in trouble for their ads or content. Games like “Fat Princess” and “Saw” have been criticized for showing violence or treating women badly[3]. Game makers want to stand out, but they should do it in a way that doesn’t hurt people.
Let’s Make a Change
Playing Safely and Responsibly
The bad ads in these games show us that we need to be careful about what we see and play online. It’s important for game makers to think about how their ads might affect people, especially children. They should make games that everyone can enjoy without showing harmful things.
So, let’s be smart about the games we play and the ads we see. If something doesn’t feel right, it’s okay to say something or just move on. Together, we can make online gaming a safer and more fun place for everyone!
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